This book argues that uncertainty is not really uncertainty at all but just demonstrates a lack of vision and willingness to think about the unthinkable – good and bad. The task of accepting that uncertainty is about exploring the possible, rather than the impossible has to be taken on board by strategists, policy developers, and political leaders, if we are to meet the challenges that an ever changing world is throwing at us. The term “unknown – unknowns” is ubiquitous, albeit the vast majority of future uncertain events do not fall into this category. However, it has been used to absolve decision makers from criticism post-event, whereas poor foresight is the prime culprit and that most future uncertainties are “known-unknowns” or “inevitable surprises”. This re-positioning of uncertainties can help mitigate the impact of such risks through better foresight aware contingency planning. The enemy is not uncertainty itself but our lack of imagination when trying to visualize the future – we need to transform our behaviour. To better understand uncertainty we have to deconstruct it and get to grips with its component parts. Three main questions are posed and practical approaches presented: What are the main structural components that make up the conditions under which uncertainty operates? What scenario lenses can be used when exploring uncertainty? What behavioural factors do we need to consider when analysing the human responses to uncertainty? Practitioners, having to deal with making better decisions under uncertainty, will find the book a useful guide.Endorsements for the book:’With this book, Bruce Garvey performs a great service for consultants, planners and, indeed, anyone whose job involves a degree of speculation about what will happen in the future. Through a comprehensive survey of methods, tools and techniques, he provides a practical guide to unpacking the uncertainty that besets all human endeavour. This is no dry academic treatise: it deals with highly contemporary topics such as “fake news” – part of a fascinating dissection of “dark data” – and how our biases and preconceptions shape our views. The book finishes with three case studies dealing with the Covid-19 pandemic, social mobility and inequality, and achieving net zero – all topics that are sorely in need of the critical thinking and analysis skills described previously.No one can completely eliminate “20:20 hindsight” from all business decisions but readers applying the lessons of this book may find themselves saying “if only we’d known…” less frequently.’-- Nick Bush, Director - CMCE (Centre for Management Consulting Excellence)’Academic literature and practical guides to uncertainty management are disparate: this exciting edition brings it all together. Principal author, Bruce Garvey, recognises the erroneous attribution of many recent events to unforeseeable uncertainty (‘unknown unknowns’), calling these out as inevitable surprises (or ‘unknown knowns’), a category of uncertainty that is typically overlooked. Garvey describes critical dimensions of uncertainty, before examining scenarios and behavioural aspects, the latter being a ‘hidden influencer’ which is too often neglected. The guidebook contains a variety of methods, tools and techniques, including several that deserve more use, and contains a detailed glossary and reference list. Practical advice covers topics such as identifying weak signals for use in scenario development and overcoming cognitive dissonance. This well-structured and engagingly written guide should serve as a standard text for students, academics and practitioners across policy making, business, and industry.’-- Dr. Geoff Darch,

• 关于产品：
• ● 正版保障：本网站隶属于中国国际图书贸易集团公司，确保所有图书都是100%正版。
• ● 环保纸张：进口图书大多使用的都是环保轻型张，颜色偏黄，重量比较轻。
• ● 毛边版：即书翻页的地方，故意做成了参差不齐的样子，一般为精装版，更具收藏价值。
• 
  关于退换货：
• 由于预订产品的特殊性，采购订单正式发订后，买方不得无故取消全部或部分产品的订购。
• 由于进口图书的特殊性，发生以下情况的，请直接拒收货物，由快递返回：
• ● 外包装破损/发错货/少发货/图书外观破损/图书配件不全（例如：光盘等）
  并请在工作日通过电话400-008-1110联系我们。
• 签收后，如发生以下情况，请在签收后的5个工作日内联系客服办理退换货：
• ● 缺页/错页/错印/脱线
• 
  关于发货时间：
• 一般情况下：
• ●【现货】 下单后48小时内由北京（库房）发出快递。
• ●【预订】【预售】下单后国外发货，到货时间预计5-8周左右，店铺默认中通快递，如需顺丰快递邮费到付。
• ● 需要开具发票的客户，发货时间可能在上述基础上再延后1-2个工作日（紧急发票需求，请联系010-68433105/3213）；
• ● 如遇其他特殊原因，对发货时间有影响的，我们会第一时间在网站公告，敬请留意。
• 
  关于到货时间：
• 由于进口图书入境入库后，都是委托第三方快递发货，所以我们只能保证在规定时间内发出，但无法为您保证确切的到货时间。
• ● 主要城市一般2-4天
• ● 偏远地区一般4-7天
• 
  关于接听咨询电话的时间：
• 010-68433105/3213正常接听咨询电话的时间为：周一至周五上午8：30～下午5：00，周六、日及法定节假日休息，将无法接听来电，敬请谅解。
• 其它时间您也可以通过邮件联系我们：customer@readgo.cn,工作日会优先处理。
• 
  关于快递：
• ● 已付款订单：主要由中通、宅急送负责派送，订单进度查询请拨打010-68433105/3213。